Posts Tagged ‘Recruiting’

Defining Recrutainment

By Oliver on July 10th, 2017 in conferences, gamification, publications

Korn, Oliver; Brenner, Florian; Börsig, Julian; Lalli, Fabio, Mattmüller, Maik & Müller, Andrea

Defining Recrutainment: A Model and a Survey on the Gamification of Recruiting and Human Resources

In: The Human Side of Service Engineering, pp. 37–49, Springer, Cham


Text on ResearchGate


Recrutainment, is a hybrid word combining recruiting and entertainment. It describes the combination of activities in human resources and gamification. Concepts and methods from game design are now used to assess and select future employees. Beyond this area, recrutainment is also applied for internal processes like professional development or even marketing campaigns. This paper’s contribution has four components:

  1. we provide a conceptual background, leading to a more precise definition of recrutainment;
  2. we develop a new model for analyzing solutions in recrutainment;
  3. we present a corpus of 42 applications and use the new model to assess their strengths and potentials;
  4. we provide a bird’s eye view on the state of the art in recrutainment and show the current weighting of gamification and recruiting aspects.


The work is presented on July 19 at AHFE ’17, the 8th International Conference on Applied Human Factors and Ergonomics.


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